Podcast guesting has become an increasingly popular medium for entrepreneurs to share their expertise and insights with a wider audience. As a guest on a podcast, entrepreneurs have the opportunity to position themselves as thought leaders in their industry, build their personal brand, and connect with potential customers and partners. However, as with any form of media, there are certain do’s and don’ts that entrepreneurs should be aware of to ensure a successful podcast guesting experience.

Do: Identify the Right Podcasts

The first step in becoming a podcast guest is to identify the right podcasts to target. There are thousands of podcasts out there, so it’s important to focus on those that are relevant to your industry and target audience. One way to do this is to search for podcasts in your industry on popular platforms like iTunes or Spotify. You can also use Google or other search engines to find podcasts that cover topics related to your business. It’s important to choose podcasts that align with your niche and message, as it will increase your chances of being invited as a guest.

Do: Build Relationships with Podcast Hosts

Once you’ve identified a few podcasts that you’re interested in, the next step is to build relationships with the hosts. The best way to do this is to listen to their podcast, take note of the topics they discuss, and engage with them on social media. Share their episodes on your own social media channels, leave comments on their website, and reach out to them via email or direct message. Building a relationship with the host will make it more likely that they’ll invite you to be a guest on their show.

Do: Create a Compelling Pitch

When you reach out to a podcast host to propose yourself as a guest, it’s important to have a compelling pitch. Your pitch should highlight your expertise, the value you can provide to their audience, and the topics you’d like to discuss. Be sure to keep your pitch brief and to the point. You want to capture their attention quickly and make it easy for them to understand why you would be a great guest.

Do: Be Prepared for the Interview

Once you’ve been invited to be a guest on a podcast, it’s important to be well-prepared for the interview. Make sure you have a good understanding of the topics that will be discussed and have some interesting stories or examples to share. It’s also important to have a clear and concise message that you want to communicate to the audience. Practice your answers before the interview so you can speak confidently and clearly.

Do: Promote the Episode

After the episode has been recorded, it’s important to promote it. Share the episode on your own social media channels and website, and encourage your friends and followers to listen and share it. Reach out to your own network and ask them to share the episode with their own followers. This will help to increase the reach of the episode and increase your visibility as a thought leader in your industry.

Don’t: Overpromote Your Product or Service

While it’s important to promote your business as a guest on a podcast, it’s equally important to avoid overpromoting your product or service. The podcast audience is there to learn and be entertained, not to be sold to. Instead, focus on providing valuable information and insights that will position you as an expert in your field.

Don’t: Neglect to Follow Up

After the episode has been recorded, it’s important to follow up with the host and thank them for having you on the show. You can also ask them for any feedback they have on the interview and if they have any other opportunities for you in the future.

This article provides a guide for entrepreneurs on the dos and don’ts of podcast guesting. The dos include identifying the right podcasts to target, building relationships with podcast hosts, creating a compelling pitch, being prepared for the interview, and promoting the episode. The don’ts include overpromoting your product or service, and neglecting to follow up with the host after the episode has been recorded. The main idea is to position oneself as a thought leader in their industry, build personal brand and connect with potential customers and partners without overpromoting products or services. Following up with the host is also important for future opportunities.